The company appeared to be moving from strength to strength, with HolmesВ the skivvy-clad visionaryВ at its helm. 'This CEO is out for blood,' saidВ another. 'This woman invented a way to run 30 lab tests on only one drop of blood,' oneВ headline declared. Imitating an 'OK' sign, she'd perch one of Theranos's tiny test containers between her thumb and forefinger, mere drops of blood inside, to show off the technology atВ photo shoots. That's not even mentioning the physical discomfort that patients can experience.ДЇorbes cover featuringВ Elizabeth Holmes. If you've ever been to the doctor to have a blood test, you'll know it can be anВ uncomfortable experience.ДЄ significant amount of blood is drawn andВ the results can take hours or days. Taking the standВ over the course of two weeks, HolmesВ tried to convince 12 men and women she shouldn't be sent to prison for defrauding investorsВ and patients. However, by the end of 2021, she faced an altogether different sales job. Hidden from the public was the fact theВ technology never worked as intended.Д«uzz surrounding her company's potential propelledВ her into the Forbes Rich List as the youngest femaleВ billionaire and wealthiest self-made womanВ on the planet - on paper at least.Дespite aВ patchy record,В Theranos's blood work services wereВ offered to doctors and patients, many of whom put their trustВ its technologyВ and the promisesВ Holmes made. With their backing, her company, Theranos, promised to revolutionise medical diagnosticsВ with technology that could conduct clinical blood tests with just the prick of a finger.

It was an apparently unshakableВ belief in her productВ that helped her to raise hundreds of millions of dollars from investors, including some of the world's most powerful people.

As the saying goes, confidence is key in business.

Elizabeth holmes